Watch it on Vimeo!

Special Andrew Zuchero director’s cut coming soon….

xoSM

The premiere of Andrew Zuchero’s brilliant film chronicling the much publicized BluDot Real Good Experiment will premiere tomorrow night (12/14) at the BluDot’s soho store.  6-9pm.  140 Wooster Street.  RSVP here:  soho@bludot.com

You should come.

xoSM

Check out this informative article in Fast Company about our BluDot experiment.

xoSM

The experiment is blowing up all over the internet.  People have been following the live GPS map and tracking us down.  But this weekend we’re on the hunt for all of the people who found the chairs.

Our upcoming documentary about the project will premiere at the BluDot anniversary party and be featured on their website in December…

xoSM

Today we dropped 5 BluDot chairs on 5 different NYC street corners each installed with a covert GPS tracking device.  We’re making a film with mono about who takes the chairs & where they end up.

Serious missions call for serious lenses.

Griff readies for a drop in the back of the van.

Our inconspicuous surveillance van.

This is what they look like.

You can watch the chairs progress updates on this live GPS map, and follow them on Twitter & Flickr.

We’re dropping 5 more tomorrow.

xoSM

Starting tomorrow we’re teaming up with Mono again and dropping 10 of these BluDot “Real Good” chairs around NYC (with secret GPS tracking devices installed by our friends over at  Tellart) to see where they end up.  You can watch the chairs’ progress on a live map!  We’re going to wait a couple of days and interview the people who pick the chairs up, see what they think about the whole thing.

xoSM

Andrew wears one of my birthday presents, a leopard Snuggie, as we prepare for an upcoming video/experiment with Mono & BluDot…

Details soon….

xoHenry

I recently spent a week at Harvard Business School, directing a new recruitment video for their admissions office.  The agency was Mono, the producers were Melody Roscher and Justin Lundstrom, the cinematographer was Ed David, the hotel was DoubleTree, and the time was fun.

All of these photos were shot on 35mm film (except the last one) by the inestimable Kelly Munson, Design Director at Mono.

Harvard is beautiful this time of year.

Ed David is beautiful this time of year.

I spent most of the time yelling into this box.

This was one of our more “high-concept” shots.  The guy in the yellow pants drove a boat when they were shooting the opening sequence of “The River Wild“!  Why is Jack Nicholson standing on the back of the boat?

Trailing one of our subjects, Kelsey, around the campus.

Our last day was back in New York, shooting an HBS alum and one of the founders of Green Irene, PJ Stafford.   As you can see, Ed was shamed into both a haircut and a beardcut.

xoHenry

Ed David bravely got on the back of Nev’s motorcycle to get some shots for a new video we’re making with Mono for Harvard Business School.    How exactly does this shot fit in?  You’ll just have to wait and see.  We drive to Boston today and we’ll be shooting on campus all week.

xoSM