Watch it on Vimeo!

Special Andrew Zuchero director’s cut coming soon….

xoSM

The premiere of Andrew Zuchero’s brilliant film chronicling the much publicized BluDot Real Good Experiment will premiere tomorrow night (12/14) at the BluDot’s soho store.  6-9pm.  140 Wooster Street.  RSVP here:  soho@bludot.com

You should come.

xoSM

Check out this informative article in Fast Company about our BluDot experiment.

xoSM

The experiment is blowing up all over the internet.  People have been following the live GPS map and tracking us down.  But this weekend we’re on the hunt for all of the people who found the chairs.

Our upcoming documentary about the project will premiere at the BluDot anniversary party and be featured on their website in December…

xoSM

Today we dropped 5 BluDot chairs on 5 different NYC street corners each installed with a covert GPS tracking device.  We’re making a film with mono about who takes the chairs & where they end up.

Serious missions call for serious lenses.

Griff readies for a drop in the back of the van.

Our inconspicuous surveillance van.

This is what they look like.

You can watch the chairs progress updates on this live GPS map, and follow them on Twitter & Flickr.

We’re dropping 5 more tomorrow.

xoSM

Starting tomorrow we’re teaming up with Mono again and dropping 10 of these BluDot “Real Good” chairs around NYC (with secret GPS tracking devices installed by our friends over at  Tellart) to see where they end up.  You can watch the chairs’ progress on a live map!  We’re going to wait a couple of days and interview the people who pick the chairs up, see what they think about the whole thing.

xoSM

Andrew wears one of my birthday presents, a leopard Snuggie, as we prepare for an upcoming video/experiment with Mono & BluDot…

Details soon….

xoHenry

A 15-second version of our new Ciroc Ultra Premium Vodka commercial is airing on Taxi TV, so don’t turn that thing off next time you jump in a cab.  We’ve had reports of dozens of sightings around NYC, but the sniper award goes to producer Justin Lundstrom for snapping this picture on his blackberry.

xoSM

We dispatched Andrew and Nev to Bermuda on Sunday to shoot a commercial for luxury resort Tucker’s Point, in Bermuda.  Poor guys.  These stills below are their first contact, along with the simple message “Everything’s Great.”

If these stills are any indication, things bode well for this upcoming spot.

xoSM